Helping founder-led businesses turn their expertise into clearer brands, stronger websites and practical AI systems.
I’m Alex, founder of Amplify. I work with established founder-led businesses whose expertise, offer and ambition have outgrown the way they show up. Through Brand DNA, website design and practical AI strategy, I turn that expertise into a clearer foundation the business can use.
Most established businesses aren’t broken. They’ve evolved, but the way they explain themselves hasn’t kept up.
I’ve worked in brand, design and communication for more than fifteen years, both inside organisations and independently. Over that time, I’ve noticed the same pattern:
Businesses evolve faster than their brand does. But the website, the message and the visuals remain stuck in the past.
This mismatch creates friction because the brand isn’t telling the right story anymore.
That’s where Amplify comes in. I help you realign your online presence so it reflects the level you’re truly operating at.
A calm, collaborative process that brings clarity.
Clients often tell me they expected the branding and website process to feel overwhelming, but instead it felt structured, thoughtful and actually enjoyable.
That’s because I take the time to understand your business properly. I ask questions that get beneath the surface, help you articulate your value clearly, and uncover the essence of your brand, the part that makes your work meaningful and memorable.
From there, I translate that clarity into:
Everything is shaped around helping people understand your business quickly and trust it immediately.
Why people choose to work with me
People don’t come to me just for a website or a new logo. They come because they want someone who understands the bigger picture.
Here’s what clients say they value most:
01
Collaboration
There’s no account manager or rotating team. It’s just you, your team and me, working together to bring clarity and direction to your brand.
02
Comprehensive
Most designers don’t write. Most writers don’t design. Most strategists don’t build websites. I bring all three disciplines together, which means your entire brand feels cohesive from start to finish.
03
Bespoke
My work isn’t template-driven. I build brands around your strengths, your personality and the clients you want most.
04
Longevity
Through ongoing support and your brand-trained AI assistant, you’ll have the tools to keep your communication sharp, unified and true to your voice.
05
Confidence
My approach is calm, organised and grounded. A thoughtful process that helps you show up confidently.
If you want a brand that feels genuine, aligned and ready for the next stage of your business, I’d love to help.
When I'm not working on websites and brand, you'll find me cooking on one of my BBQs to enjoy with my amazing wife, walking in the beautiful Cotswolds, or playing with our cats. (Did I mention we are owned by six of them!)
If your brand, website or use of AI no longer reflects where the business is going, I’d love to help.
"Exceptional service and product."
Alex provided an exceptional service and product. Both against a tight timeframe. What underpinned this was a depth of understanding of us, our history, ethos, sustainability and desired impact. We will be working with Alex again.
Alex provided an exceptional service and product. Both against a tight timeframe. What underpinned this was a depth of understanding of us, our history, ethos, sustainability and desired impact. We will be working with Alex again.
"Real clarity and professionalism."
Alex has worked with BM&T to bring real clarity and professionalism to our brand. He captured our mission, vision, ethos and shaped our messaging, and developed a website that reflects the calibre and credibility of our work. The result is a professional and client referral-focused platform that amplifies our service offering and positions us with clarity and confidence.
Alex has worked with BM&T to bring real clarity and professionalism to our brand. He captured our mission, vision, ethos and shaped our messaging, and developed a website that reflects the calibre and credibility of our work. The result is a professional and client referral-focused platform that amplifies our service offering and positions us with clarity and confidence.
"Creative and conscientious."
Alex worked with us to help move our focus to where it needs to be in digital marketing. Alex is clear-thinking, very easy to work with and honourable. He can be trusted to give his best opinions based on evidence and fact. His creativity, conscientiousness and humour has been very much appreciated!
Alex worked with us to help move our focus to where it needs to be in digital marketing. Alex is clear-thinking, very easy to work with and honourable. He can be trusted to give his best opinions based on evidence and fact. His creativity, conscientiousness and humour has been very much appreciated!
"An award-winning website."
Alex worked with Xavio to build our brand in the luxury super-prime sector, with great success. We are now well established as a market leader in our niche field, with an award-winning website and a turnover increase in this period of 255%. Alex is highly professional, very versatile, and his work is absolutely perfect. Highly recommended!
Alex worked with Xavio to build our brand in the luxury super-prime sector, with great success. We are now well established as a market leader in our niche field, with an award-winning website and a turnover increase in this period of 255%. Alex is highly professional, very versatile, and his work is absolutely perfect. Highly recommended!
"Amazing result, huge success."
We enjoyed working with you on redesigning our website. You were consistently very helpful and genuinely worked with us through the whole process. Our wish list was very hard to turn into something tangible and you worked very hard and logically to get this out of our heads and on to ‘paper’ very successfully. The result was amazing and a huge success. With the redesign of the logo it really turned the whole process into a Brand Relaunch which has given the whole company a new feel and we feel really pleased with it.
We enjoyed working with you on redesigning our website. You were consistently very helpful and genuinely worked with us through the whole process. Our wish list was very hard to turn into something tangible and you worked very hard and logically to get this out of our heads and on to ‘paper’ very successfully. The result was amazing and a huge success. With the redesign of the logo it really turned the whole process into a Brand Relaunch which has given the whole company a new feel and we feel really pleased with it.
"Professional and creative."
Alex was a great help to the Polar Bear Design company when we were working on key messaging for our new website. He carefully took the time to get to know us as a company, our audience, goals, and branding. He then used this to produce creative wording for our website to draw in our audience, making the website not only reader-friendly but professional and creative.
Alex was a great help to the Polar Bear Design company when we were working on key messaging for our new website. He carefully took the time to get to know us as a company, our audience, goals, and branding. He then used this to produce creative wording for our website to draw in our audience, making the website not only reader-friendly but professional and creative.
"Articulated beautifully with flair."
After the first call, I knew Alex would help me extract all the ideas I had for Studio Aurora and articulate it beautifully. From the first point of contact, Alex has been accommodating, insightful and knowledgeable. To see my ideas and vision for Studio Aurora turn into an identity that is tangible and easily conveyable was overwhelming. All the key touch points have been developed and designed to meet my requirements, whilst giving Studio Aurora a personality. Alex has an innate ability of extracting the thoughts of a business owner and translating them to the business identity with ease and flair.
After the first call, I knew Alex would help me extract all the ideas I had for Studio Aurora and articulate it beautifully. From the first point of contact, Alex has been accommodating, insightful and knowledgeable. To see my ideas and vision for Studio Aurora turn into an identity that is tangible and easily conveyable was overwhelming. All the key touch points have been developed and designed to meet my requirements, whilst giving Studio Aurora a personality. Alex has an innate ability of extracting the thoughts of a business owner and translating them to the business identity with ease and flair.
"A really positive impact."
Working with Alex has been a great experience across marketing and branding. From our website project to lead generation strategies and more, Alex’s contribution has had a really positive impact, we highly recommend his work.
Working with Alex has been a great experience across marketing and branding. From our website project to lead generation strategies and more, Alex’s contribution has had a really positive impact, we highly recommend his work.
"Highly recommended."
Alex is very enthusiastic and professional, producing excellent sales and marketing material, both visual and verbal. Whilst working with us he often went above and beyond what was expected of him. I would highly recommend Alex, he is adaptable, professional and motivated, and proved to be an enviable asset to my business.
Alex is very enthusiastic and professional, producing excellent sales and marketing material, both visual and verbal. Whilst working with us he often went above and beyond what was expected of him. I would highly recommend Alex, he is adaptable, professional and motivated, and proved to be an enviable asset to my business.
"A very positive experience."
Alex has been developing our brand and marketing strategy and I only have very positive things to say about his approach, attention to detail and output. Following an initial brand audit process Alex has prepared a structured strategy for helping us build our marketing materials, content, branding, brochures etc, and we will certainly be employing his services going forward.
Alex has been developing our brand and marketing strategy and I only have very positive things to say about his approach, attention to detail and output. Following an initial brand audit process Alex has prepared a structured strategy for helping us build our marketing materials, content, branding, brochures etc, and we will certainly be employing his services going forward.
"A delight to work with."
May we say a huge, thank you for all of your amazing help with our website, we are so impressed with the outcome. You have been absolutely fantastic throughout the process and a delight to work with, and we have no hesitation in highly recommending you. We are so glad that we found you and shall very much look forward to working with you long-term. You definitely understood our brand identity and our vision. Thank you thank you thank you.
May we say a huge, thank you for all of your amazing help with our website, we are so impressed with the outcome. You have been absolutely fantastic throughout the process and a delight to work with, and we have no hesitation in highly recommending you. We are so glad that we found you and shall very much look forward to working with you long-term. You definitely understood our brand identity and our vision. Thank you thank you thank you.
Web Design by Amplify Websites
© 2026 Amplify Websites Ltd - All Rights Reserved